Tempo by Coca-Cola Arena

The arena launched Tempo, its own in-house catering and food brand, and later extended it with Tempo Garden. The launch was pitched to fans as a reason to arrive early rather than as a concessions upgrade.

The brief

Event-goers at Coca-Cola Arena in Dubai, whom the venue wanted arriving well before showtime.

The idea

The arena launched Tempo, a food and catering label it runs itself, later adding Tempo Garden, and sold it to fans as the reason to turn up early.

Brand	Coca-Cola Arena
Agency	Not named on the source
Talent	Not named
Channels	in-store, digital, social
Source	Coca-Cola Arena