Own the Moment
A limited-edition swag collection co-branded between Coca-Cola Arena and Coca-Cola, sold as merchandise around the venue's event calendar and used to tie the arena's name back to its title sponsor.
- The brief
- Fans at Coca-Cola Arena events, and the title sponsor whose name the venue carries.
- The idea
- A limited-edition merchandise range carrying both the arena's and Coca-Cola's branding, sold around the venue's event calendar to tie the arena back to its sponsor.
| Brand | Coca-Cola Arena |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | in-store, social |
| Source | Coca-Cola Arena |
What other arts, venues & leisure brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Qiddiya City | Powered by PlayIntegrated campaign · 20 Jul 2026 | Integrated campaign | – | 20 Jul 2026 |
| Qiddiya City | Six Flags Qiddiya City opening campaignLaunch · 5 Feb 2026 | Launch | Leo Burnett KSA | 5 Feb 2026 |
| Louvre Abu Dhabi | Made with Louvre Abu Dhabi12 Feb 2025 | – | – | 12 Feb 2025 |
| Qiddiya City | Play LifeLaunch · 5 Feb 2024 | Launch | Droga5 | 5 Feb 2024 |
| Museum of the Future | Real-life Iron Man ticket handoutExperiential · 1 Mar 2022 | Experiential | – | 1 Mar 2022 |
More from Coca-Cola Arena
| Campaign | Type | Agency | Date |
|---|---|---|---|
| The Ultimate Venue ExperienceExperiential · 2026 | Experiential | – | 2026 |
| Tempo by Coca-Cola ArenaLaunch · 2025 | Launch | – | 2025 |