Real-life Iron Man ticket handout

To launch the museum on 22.02.2022, the UAE Government Media Office flew British jet-suit inventor Richard Browning over Downtown Dubai to hand the first tickets to onlookers. The stunt was built for social and earned coverage and framed the building as a global science landmark rather than a Dubai attraction.

The brief

Residents and visitors in Dubai, as its new futurist museum opened its doors.

The idea

The UAE Government Media Office had jet-suit inventor Richard Browning fly over Downtown Dubai and hand the museum's first tickets to people watching below.

What to borrow

Delivering the first tickets with working future technology turns the opening into proof of what the building is about.

Brand	Museum of the Future
Agency	Not named on the source
Talent	Richard Browning
Channels	on-ground, social, digital
Source	Communicate Online