The Ultimate Venue Experience
The arena opened a paid behind-the-scenes tour of Dubai's largest indoor venue, taking guests through the areas normally reserved for artists and crew and selling the building itself as a visitor attraction between show nights.
- The brief
- Visitors and fans curious about life backstage at Dubai's biggest indoor venue.
- The idea
- The arena began paid behind-the-scenes tours through spaces usually kept for artists and crew, selling the building as an attraction on non-show days.
| Brand | Coca-Cola Arena |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | digital, social, on-ground |
| Source | Coca-Cola Arena |
What other arts, venues & leisure brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Qiddiya City | Powered by PlayIntegrated campaign · 20 Jul 2026 | Integrated campaign | – | 20 Jul 2026 |
| Qiddiya City | Six Flags Qiddiya City opening campaignLaunch · 5 Feb 2026 | Launch | Leo Burnett KSA | 5 Feb 2026 |
| Louvre Abu Dhabi | Made with Louvre Abu Dhabi12 Feb 2025 | – | – | 12 Feb 2025 |
| Qiddiya City | Play LifeLaunch · 5 Feb 2024 | Launch | Droga5 | 5 Feb 2024 |
| Museum of the Future | Real-life Iron Man ticket handoutExperiential · 1 Mar 2022 | Experiential | – | 1 Mar 2022 |
More from Coca-Cola Arena
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Tempo by Coca-Cola ArenaLaunch · 2025 | Launch | – | 2025 |
| Own the Moment2025 | – | – | 2025 |