The Qatar Airways Creative 100

A multi-year brand platform made with Swizz Beatz and his Dean Collective that names 100 people shaping culture across art, design, music, fashion, sport and technology. It was announced at Art Basel Paris, where the airline is a premium partner, with a gala in Doha at Art Basel Doha in February 2026 to reveal the full list.

The brief

A global audience in art, music, fashion and sport, where Qatar Airways wanted a standing role in culture beyond flying.

The idea

With Swizz Beatz and The Dean Collective, the airline set up a multi-year list honouring 100 culture-shapers, announced at Art Basel Paris and revealed in full at a Doha gala.

What to borrow

Building a recurring honours list gives a sponsor its own property inside a culture event it would otherwise just sponsor.

Brand	Qatar Airways
Agency	Not named on the source
Talent	Swizz Beatz, Black Coffee, Miles Chamley-Watson, Yoon Ahn, Kennedy Yanko, Patrick Eugene
Channels	social, digital, on-ground
Source	Campaign Middle East