Oman Insurance rebrands as Sukoon
After three years of research, focus groups and name testing, Oman Insurance became Sukoon, Arabic for peace of mind, with a brandmark of two hands coming together. The new logo was unveiled on the Burj Khalifa on 6 October 2022, with a film, event, outdoor, social and digital rollout by Orangerie Advertising DMCC.
- The brief
- Insurance customers across the GCC, as Oman Insurance, founded in 1975, wanted a name for what it had become.
- The idea
- After three years of research, Oman Insurance became Sukoon, which means peace of mind in the region's three most spoken languages, with a two-hands brandmark unveiled on the Burj Khalifa.
- What to borrow
- A name that carries one meaning across languages lets a single word work for a mixed customer base.
| Brand | Sukoon |
|---|---|
| Agency | Landor and Fitch |
| Talent | Not named |
| Channels | OOH, social, digital, on-ground |
| Source | Campaign Middle East |
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