Find My View

An AI-driven seat selector that lets passengers pick a seat by the view rather than the seat number. Machine-learning models read flynas flight paths, direction, timing and weather to work out which landmarks, coastlines and sunsets fall on each side of the aircraft, and travellers browse photos taken by earlier passengers on the same route.

The brief

Flynas passengers choosing seats by number, with no idea which side of the plane has the view.

The idea

VML Riyadh built an AI seat selector that reads route, timing, heading and weather to predict which landmarks, coastlines and sunsets each side will see, shown through earlier passengers' photos.

What to borrow

Turning a dull booking step into a choice about the experience gives a low-cost airline something to sell beyond price.

Brand	Flynas
Agency	VML Riyadh
Talent	Not named
Channels	digital, social, in-store
Source	Campaign Middle East