INFINITI Ramadan 2026
A Ramadan campaign from Arabian Automobiles, the AW Rostamani company that holds the INFINITI franchise for Dubai, Sharjah and the Northern Emirates. It offered buyers of the QX80 and QX60 a choice between a monthly lease, a complimentary service, warranty and insurance package, or a cash saving, running through the holy month in the three markets.
- The brief
- Luxury SUV buyers in Dubai, Sharjah and the other Northern Emirates during Ramadan, for INFINITI's local franchise holder Arabian Automobiles.
- The idea
- Buyers of the QX80 or QX60 could pick one benefit through the holy month: a monthly lease, a free service, warranty and insurance bundle, or a cash saving.
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Anghami | Live Ramadan with AnghamiFestive · 14 Apr 2022 | Festive | – | 14 Apr 2022 |
| Centrepoint | Ramadan In BloomFestive · 27 Mar 2023 | Festive | – | 27 Mar 2023 |
| LuLu Exchange | Send Smart & Get Cash BackFestive · 31 Mar 2022 | Festive | – | 31 Mar 2022 |
| Emirates | Season of RewardsIntegrated campaign · 22 May 2026 | Integrated campaign | – | 22 May 2026 |
| Al Wahda Mall | Winter Shopping Festival and New Year 2025 countdownFestive · 31 Dec 2024 | Festive | – | 31 Dec 2024 |
| Dubai Festival City Mall | Eid Al Adha 2026 at Dubai Festival City MallFestive · 21 May 2026 | Festive | – | 21 May 2026 |
What other automotive brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Toyota | Crafted with CareDigital/social · 24 Apr 2026 | Digital/social | Ogilvy | 24 Apr 2026 |
| Toyota | Globally LocalIntegrated campaign · 8 Feb 2026 | Integrated campaign | Memac Ogilvy | 8 Feb 2026 |
| EXEED | EXEED at the Riyadh Fan Zone, Laysen ValleySponsorship activation · 2026 | Sponsorship activation | – | 2026 |
| Ceer | Ceer new brand identity for Saudi National DayRebrand · 2026 | Rebrand | – | 2026 |
| Nissan | Year-End Savings (YESS)Integrated campaign · 21 Nov 2025 | Integrated campaign | – | 21 Nov 2025 |
| Lucid | DrivenAd film · 4 Sep 2025 | Ad film | – | 4 Sep 2025 |
| Toyota | Rooted & RisingPurpose · 28 Aug 2025 | Purpose | MRM MENAT | 28 Aug 2025 |
| Toyota | Journey into HerstoryIntegrated campaign · 23 Apr 2025 | Integrated campaign | Memac Ogilvy | 23 Apr 2025 |
