نستاهلك_يا_دارنا#

A Saudi National Day film released on Twitter under the hashtag 'we deserve you, homeland'. Retweeting the hero video auto-returned one of fifteen infographics about projects in the Kingdom, and an educational microsite carried the full film with clickable hotspots and a timeline. Ran with Twitter First View and in-stream video sponsorships.

The brief

Saudis on Twitter marking National Day, whom Aramco wanted to engage with the story of the Kingdom's major projects.

The idea

Retweeting the hashtag film triggered an automatic infographic on one of fifteen national projects, plus a prompt to share a favourite historical moment; a microsite added clickable facts and a timeline.

What to borrow

Rewarding each retweet with a personal reply turns passive sharing into a small exchange that invites a second post.

Brand	Valvoline by Aramco
Agency	Not named on the source
Talent	Not named
Channels	social, digital
Source	Communicate Online