25 Years of Leadership, Your Chance to Become a Millionaire!

A 25th-anniversary raffle campaign across Petromin Express branches, with an SR1 million grand prize plus maintenance vouchers, ACDelco batteries, Nexen tyres and Jeep Grand Cherokee cars. Draws ran to 13 August before Ministry of Commerce representatives, and the campaign was carried by influencers and celebrities.

The brief

Saudi drivers who service their cars at Petromin Express, during the chain's 25th year.

The idea

A raffle across branches offered an SR1 million top prize plus service vouchers, batteries, tyres and Jeep Grand Cherokees, drawn before Ministry of Commerce officials and promoted by influencers and celebrities.

What to borrow

Holding draws in front of a government observer gives a big-prize promotion credibility that customers might otherwise doubt.

Brand	Petromin Express
Agency	Not named on the source
Talent	Not named
Channels	in-store, social, digital
Source	Arab News