SOLAYA at J1 Beach
An out-of-home takeover for Meraas' 234-residence SOLAYA development across the twelve large-format screens and seventeen display faces that Publsh Group runs along Dubai's J1 Beach, aimed at an affluent beachfront audience.
- The brief
- Wealthy beachgoers at Dubai's J1 Beach, for Meraas' SOLAYA residential development.
- The idea
- Meraas' 234-home SOLAYA development ran across all of Publsh Group's J1 beachfront media, 17 display faces and a dozen large screens along the shore.
- What to borrow
- Selling beachfront homes on screens at the beach puts the product's setting and its likely buyer in the same place.
| Brand | Dubai Holding |
|---|---|
| Agency | Publsh Group |
| Talent | Not named |
| Channels | OOH, digital |
| Source | Campaign Middle East |
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