Engage by ADNOC

ADNOC Distribution opened its own retail media network, selling advertisers the station forecourt screens, the Oasis stores and the ADNOC Rewards app against first-party data from 2.7 million members and 700,000 daily customers. Built with Publicis, Pyxis, LiveRamp and Network International.

The brief

Advertisers in the UAE who want to reach drivers at the moment they stop to refuel and shop.

The idea

ADNOC Distribution opened a retail media network selling its forecourt screens, Oasis stores and Rewards app to advertisers, targeted with data on 2.7 million Rewards members, with about 700,000 customers passing through daily.

What to borrow

A retailer with heavy footfall and loyalty data can package its own customers as media and sell access to other brands.

Brand	ADNOC
Agency	Publicis, with Pyxis, LiveRamp and Network International (build partners)
Talent	Not named
Channels	digital, in-store, OOH
Source	Communicate Online