Dream Bigger
A World Cup campaign built on QNB's role as Official Qatari Bank of the FIFA World Cup 2022, telling the story of the tournament as a Qatari dream that grew into a global celebration on Doha's streets. Made by Pitch Sports with Stink Paris producing and the directing duo The Youth.
- The brief
- Qataris and World Cup visitors, as Qatar prepared to host the 2022 FIFA World Cup.
- What to borrow
- A sponsor can own a mega-event's national pride by telling the host country's story, keeping the bank in a supporting role.
| Brand | QNB |
|---|---|
| Agency | Pitch Sports |
| Talent | Not named |
| Channels | TV, digital, OOH |
| Source | Campaign Middle East |
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