Eid Al Adha 2026 at Dubai Festival City Mall
An Eid Al Adha programme running across Dubai Festival City Mall and Festival Plaza and built on Emirati characters and live performance: mascots from the animated series Freej roaming the mall, traditional Emirati performers at Festival Square, appearances by the Dubai mascots Modhesh and Dana, a weekend mascot parade drawn from participating retailers, and a 20X points offer on the BLUE loyalty app for shoppers who scanned their receipts.
- The brief
- Families visiting Dubai Festival City Mall over Eid Al Adha.
- The idea
- The mall staged Freej cartoon mascots, Emirati performers at Festival Square, Dubai mascots Modhesh and Dana and a retailer mascot parade, with 20X BLUE loyalty points for scanned receipts.
| Brand | Dubai Festival City Mall |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | on-ground, in-store |
| Source | Al Bawaba |
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| Global Village | Eid Al Adha at Global VillageFestive · 18 May 2026 | Festive | – | 18 May 2026 |
| LuLu Exchange | Send Smart & Get Cash BackFestive · 31 Mar 2022 | Festive | – | 31 Mar 2022 |
| IMG Worlds of Adventure | Summer Fest 2023Experiential · 22 Jun 2023 | Experiential | – | 22 Jun 2023 |
| Al Wahda Mall | Winter Shopping Festival and New Year 2025 countdownFestive · 31 Dec 2024 | Festive | – | 31 Dec 2024 |
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| Centrepoint | Ramadan In BloomFestive · 27 Mar 2023 | Festive | – | 27 Mar 2023 |
More from Dubai Festival City Mall
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Dubai Festival City Mall sonic identityRebrand · 28 Nov 2024 | Rebrand | Mindloop Studios | 28 Nov 2024 |