Koi Baat Nahi, Swvl Hai

Swvl Pakistan put up unbranded billboards carrying one-line commuter complaints in Urdu - the daily long drive, the seat taken, the month that runs out of money - and let social media guess who was behind them before revealing the brand and adding the line Koi Baat Nahi, Swvl Hai to each board. Creators including Ali Gul Pir and Bekaar Films picked it up on Instagram.

The brief

Pakistani commuters fed up with long drives, lost seats and money that runs out before the month does.

The idea

Unbranded billboards carried one-line commuter gripes in Urdu, letting social media guess the advertiser before Swvl revealed itself and added 'Koi Baat Nahi, Swvl Hai'; creators such as Ali Gul Pir joined in.

Brand	Swvl
Agency	Not named on the source
Talent	Not named
Channels	OOH, social, digital
Source	Images, Dawn