The Ramadan moon
A Ramadan film in which a small boy asks his father why the Ramadan moon starts thin and grows bright, and is told the moon's brightness tracks the good deeds people do. Ran alongside Omantel's Dar Al Atta partnership, which extended a house maintenance programme to 149 families and donated tablets and recharge cards.
- The brief
- Families in Oman during Ramadan.
- The idea
- A small boy wonders why the Ramadan crescent begins thin and gets brighter; his father says its glow grows with people's good deeds. Omantel also extended home repairs for 149 families with Dar Al Atta.
- What to borrow
- Giving a familiar seasonal symbol a new meaning turns it into a reminder viewers see every night of the month.
| Brand | Omantel |
|---|---|
| Agency | Leo Burnett MENA |
| Talent | Not named |
| Channels | TV, digital, social |
| Source | Campaign Middle East |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Union Coop | Year of the Family Ramadan campaignFestive · 11 Feb 2026 | Festive | – | 11 Feb 2026 |
| Aramex | Ramadan 2026: real connection over cold screensIntegrated campaign · 2 Mar 2026 | Integrated campaign | – | 2 Mar 2026 |
| QNB | May your doors remain open with kindnessFestive · 12 Mar 2024 | Festive | – | 12 Mar 2024 |
| Ibn Battuta Mall | Ramadan 2026 at Ibn Battuta MallFestive · 11 Feb 2026 | Festive | – | 11 Feb 2026 |
| Abdul Latif Jameel Motors | Ramadan 2022 car-park filmAd film · 15 Apr 2022 | Ad film | Serviceplan Middle East | 15 Apr 2022 |
| Almarai | Ramadan 2026: Appreciate the BlessingsFestive · 12 Feb 2026 | Festive | Webedia | 12 Feb 2026 |
What other telecom brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Ooredoo | Aamali GoConnectAd film · 26 Aug 2026 | Ad film | – | 26 Aug 2026 |
| Ooredoo | Good to be BackIntegrated campaign · 24 Aug 2026 | Integrated campaign | – | 24 Aug 2026 |
| Ooredoo | What Gravity Tour with Mutaz BarshimSponsorship activation · 20 Jul 2026 | Sponsorship activation | – | 20 Jul 2026 |
| Ooredoo | Doha Marathon by Ooredoo, 15th editionExperiential · 29 Jun 2026 | Experiential | – | 29 Jun 2026 |
| STC | Ramadan RewardsFestive · 23 Feb 2026 | Festive | – | 23 Feb 2026 |
| STC | 30 days, 30 giftsFestive · 23 Feb 2026 | Festive | – | 23 Feb 2026 |
| du | Bridging the Spaces Between UsIntegrated campaign · 6 Jan 2026 | Integrated campaign | TBWA\RAAD | 6 Jan 2026 |
| Mobily | Ever CloserIntegrated campaign · 26 Dec 2025 | Integrated campaign | FP7 McCann KSA | 26 Dec 2025 |
More from Omantel
| Campaign | Type | Agency | Date |
|---|---|---|---|
| تشاركنا المصيرAd film · 11 May 2020 | Ad film | Leo Burnett MEA | 11 May 2020 |