Tales & Treats
A winter season series at the Abu Dhabi mall built on live acrobatic performances in festive costume, paired with a Scratch & Win shopper promotion carrying prizes worth up to Dh100,000, running into a New Year's Day line-up on 1 January 2025.
- The brief
- Abu Dhabi families and shoppers looking for things to do over the winter holidays.
| Brand | Dalma Mall |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | in-store, on-ground |
| Source | Khaleej Times |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Al Wahda Mall | Winter Shopping Festival and New Year 2025 countdownFestive · 31 Dec 2024 | Festive | – | 31 Dec 2024 |
| Dubai Festival City Mall | Eid Al Adha 2026 at Dubai Festival City MallFestive · 21 May 2026 | Festive | – | 21 May 2026 |
| LuLu Exchange | Send Smart & Get Cash BackFestive · 31 Mar 2022 | Festive | – | 31 Mar 2022 |
| Dubai Gold Souk | Diwali 2025 Spend & Win at Dubai Gold Souk ExtensionFestive · 3 Oct 2025 | Festive | – | 3 Oct 2025 |
| Global Village | Eid Al Adha at Global VillageFestive · 18 May 2026 | Festive | – | 18 May 2026 |
| Anghami | Live Ramadan with AnghamiFestive · 14 Apr 2022 | Festive | – | 14 Apr 2022 |
