Diwali 2025 Spend & Win at Dubai Gold Souk Extension
A Diwali retail push across the roughly 295 gold, jewellery and watch stores of the Dubai Gold Souk Extension, running 10 to 26 October 2025. The hook was a Spend and Win raffle for shoppers spending Dh500 or more, with two weekly winners taking gold coins and bars, wrapped around store offers from Popley, Ziya, Kanz, Thangals, Tanishq, Motiwala and Malabar Gold & Diamonds and Diwali dining deals at the district's hotels.
- The brief
- Shoppers buying gold and jewellery for Diwali in Dubai.
- What to borrow
- A district-wide raffle lets hundreds of competing jewellers share one promotion, giving shoppers a reason to choose the souk before any single store.
| Brand | Dubai Gold Souk |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | in-store, on-ground |
| Source | Gulf News |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Mahzooz | Ramadan 2023 weekly gold drawFestive · 20 Mar 2023 | Festive | – | 20 Mar 2023 |
| Dalma Mall | Tales & TreatsExperiential · 25 Dec 2024 | Experiential | – | 25 Dec 2024 |
| Dubai Festival City Mall | Eid Al Adha 2026 at Dubai Festival City MallFestive · 21 May 2026 | Festive | – | 21 May 2026 |
| Al Wahda Mall | Winter Shopping Festival and New Year 2025 countdownFestive · 31 Dec 2024 | Festive | – | 31 Dec 2024 |
| Centrepoint | Ramadan In BloomFestive · 27 Mar 2023 | Festive | – | 27 Mar 2023 |
| LuLu Exchange | Send Smart & Get Cash BackFestive · 31 Mar 2022 | Festive | – | 31 Mar 2022 |