AI-generated stamps for the UAE's 52nd Union Day
For UAE National Day, Emirates Post Group worked with the Mohamed bin Zayed University of Artificial Intelligence to issue three watercolour-style postage stamps generated by text-to-image models, showing the Sheikh Zayed Grand Mosque, the Burj Khalifa and sustainability motifs. The group called it a first for the region and sold the set through its online store.
- The brief
- Stamp collectors and UAE residents marking the 52nd Union Day, for Emirates Post Group.
- The idea
- Partnering the Mohamed bin Zayed AI university, Emirates Post issued three watercolour-style stamps produced with text-to-image AI, depicting the Grand Mosque, Burj Khalifa and sustainability motifs.
| Brand | 7X |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | digital, in-store |
| Source | Emirates Post Group |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| flydubai | Business class comfort pushIntegrated campaign · 14 Aug 2023 | Integrated campaign | – | 14 Aug 2023 |
| Carrefour | Choose BetterPurpose · 29 Feb 2024 | Purpose | – | 29 Feb 2024 |
| Six Senses Residences | Six Senses Residences Dubai Marina launchLaunch · 25 Apr 2024 | Launch | – | 25 Apr 2024 |
| Tanween | Tanween at Dubai Design Week 2024Experiential · 12 Feb 2025 | Experiential | – | 12 Feb 2025 |
| Dubai Media City | Media City Amphitheatre design competitionExperiential · 27 Sep 2023 | Experiential | – | 27 Sep 2023 |
| EMSTEEL | EMSTEEL rebrandRebrand · 11 Oct 2024 | Rebrand | Bellwether | 11 Oct 2024 |
What other business services brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| RTA Dubai | Safe and Healthy Summer for Delivery RidersPurpose · 7 Aug 2026 | Purpose | – | 7 Aug 2026 |
| RTA Dubai | Truck driver traffic awareness campaign 2026Purpose · 15 Jul 2026 | Purpose | – | 15 Jul 2026 |
| Etihad Rail | Safety is carePurpose · 11 May 2026 | Purpose | – | 11 May 2026 |
| Aramex | Ramadan 2026: real connection over cold screensIntegrated campaign · 2 Mar 2026 | Integrated campaign | – | 2 Mar 2026 |
| Etihad Rail | Road-to-rail freight shift campaignIntegrated campaign · 2 Feb 2026 | Integrated campaign | – | 2 Feb 2026 |
| Doha Metro | Back to School 2025 (2nd edition)Experiential · 20 Aug 2025 | Experiential | – | 20 Aug 2025 |
| Aramex | AI-generated scam awareness filmDigital/social · 19 Jun 2025 | Digital/social | – | 19 Jun 2025 |
| Aramex | The UndeliveredPurpose · 4 Jun 2024 | Purpose | – | 4 Jun 2024 |
More from 7X
| Campaign | Type | Agency | Date |
|---|---|---|---|
| The MaestroDigital/social · 5 Dec 2024 | Digital/social | InFocus Media Agency | 5 Dec 2024 |
| 7X rebrandRebrand · 1 Feb 2024 | Rebrand | – | 1 Feb 2024 |