Six Senses Residences Dubai Marina launch
Select Group and Six Senses unveiled a 517-metre Dubai Marina tower marketed as the world's tallest residential building, positioning the apartments on wellness and sustainability rather than on floor count alone. The launch ran through the regional business and property press.
- The brief
- Wealthy buyers of branded residences in Dubai, for Select Group and Six Senses.
- The idea
- The partners revealed a Dubai Marina tower of 517 metres, promoted as the tallest residential building in the world, selling its homes on wellness and sustainability as well as height.
| Brand | Six Senses Residences |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | digital, print |
| Source | Arabian Business |
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