Vimto Rose on Kitchen Tales
Vimto launched its Rose flavour through a content partnership with Warner Bros. Discovery's Fatafeat channel, embedding the drink in the Ramadan run of the cookery show Kitchen Tales and its short-form social cutdowns rather than buying spot advertising around it.
- The brief
- Arab families watching cookery shows during Ramadan, a season of hosting and generosity.
- The idea
- Vimto launched its Rose flavour inside Kitchen Tales, Fatafeat's Ramadan cookery show from Warner Bros. Discovery, and its short social cutdowns, with the drink part of the hosting on screen.
- What to borrow
- Placing a new flavour inside a show's own hosting moments lets viewers see it in use during the season it is meant for.
| Brand | Vimto |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | TV, digital, social |
| Source | Campaign Middle East |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| du | Ramadan 2021 giving-back campaignFestive · 20 Apr 2021 | Festive | – | 20 Apr 2021 |
| Almarai | Ramadan 2026: Appreciate the BlessingsFestive · 12 Feb 2026 | Festive | Webedia | 12 Feb 2026 |
| Smiles | One Billion Meals Ramadan 2022Purpose · 8 Apr 2022 | Purpose | – | 8 Apr 2022 |
| Deliveroo | Ramadan 2023 in-app food-aid donationsPurpose · 30 Mar 2023 | Purpose | – | 30 Mar 2023 |
| Winter City | Winter City 2025Festive · 11 Dec 2025 | Festive | – | 11 Dec 2025 |
| Careem | Udhiya 2025Festive · 22 May 2025 | Festive | – | 22 May 2025 |
What other beverages brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Masafi Water | Ramadan 2025 limited-edition packaging with Mariam AbbasFestive · 21 Mar 2025 | Festive | – | 21 Mar 2025 |
| Masafi Water | Masafi brand identity refresh 2025Rebrand · 2025 | Rebrand | – | 2025 |
| Al Ain Water | Essentials for LifeIntegrated campaign · 29 Jan 2016 | Integrated campaign | – | 29 Jan 2016 |
More from Vimto
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Vimto Ramadan 2026Festive · 21 Apr 2026 | Festive | – | 21 Apr 2026 |