Danube Hai Na
A cricket-led push built around the tagline 'Danube Hai Na' and bought on IPL 2025 across Star Sports and JioHotstar, aimed at Indian buyers considering a Dubai home. Anis Sajan, Vice Chairman of Danube Group, said the buy was about brand recall and lead volume rather than a single project.
- The brief
- Indian cricket fans who would like a home of their own in Dubai, reached through IPL 2025.
- The idea
- Danube bought IPL 2025 airtime on Star Sports and JioHotstar for a campaign built on the reassuring line 'Danube Hai Na', aimed at brand recall and investor leads over any one project.
- What to borrow
- Selling the developer's name, ahead of individual projects, lets one IPL buy build recall that every future launch can draw on.
| Brand | Danube Properties |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | TV, OTT, digital |
| Source | ET BrandEquity |
What other home & building brands ran
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More from Danube Properties
| Campaign | Type | Agency | Date |
|---|---|---|---|
| SHAHRUKHZ by Danube launchLaunch · 22 Dec 2025 | Launch | – | 22 Dec 2025 |
| Dubai mein ghar bole to Danube ka gharAd film · 19 Jul 2023 | Ad film | – | 19 Jul 2023 |