A Ramadan film for a B2B cable maker that speaks to end consumers, tracing family memories, prayer times, classrooms and iftar tables that Ducab cables quietly power. Broadcast on Dubai TV and Abu Dhabi TV and run across social, with Emirati actors Fatima Alhousani, Aisha Alzaabi and Moza Almazrooei. Production by Press Play Productions.
The brief
UAE families during Ramadan, reached by a cable maker that usually sells only to businesses.
The idea
Ducab's film shows iftar tables, classrooms, prayer times and family memories, all running on cables nobody notices, with Emirati actors, aired on Dubai TV, Abu Dhabi TV and social.
What to borrow
A B2B maker can speak to the public by showing the everyday moments its invisible product makes possible.
