Emerging Artist Prize 2026
Rove's long-running art platform, run with World Art Dubai and the Dubai World Trade Centre, opens submissions worldwide and shows the shortlist on a Rove stand at the fair. The 2026 edition set the theme Threads of Connection, on human connection in the digital age, and moved to the Dubai Exhibition Centre at Expo City for November.
- The brief
- Emerging artists around the world looking for exposure, and a Dubai hotel brand building ties with the city's art fair.
- What to borrow
- A recurring prize run inside an established art fair lets a hotel brand build cultural standing year after year without staging its own event.
| Brand | Rove Hotels |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | digital, on-ground |
| Source | Rove Hotels |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Dubai Fitness Challenge | Dubai Fitness Challenge 2026, tenth editionIntegrated campaign · 13 Aug 2026 | Integrated campaign | – | 13 Aug 2026 |
| Salama | Kind Beings of DubaiPurpose · 12 Oct 2022 | Purpose | – | 12 Oct 2022 |
| Visit Dubai | Modesh x Baby Shark at Dubai Summer SurprisesExperiential · 14 Jul 2026 | Experiential | – | 14 Jul 2026 |
| Dubai Festival City Mall | Eid Al Adha 2026 at Dubai Festival City MallFestive · 21 May 2026 | Festive | – | 21 May 2026 |
| DAMAC Islands | DAMAC Islands 2 launchIntegrated campaign · 18 Dec 2025 | Integrated campaign | – | 18 Dec 2025 |
What other travel & hospitality brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Emirates | Travel RehearsalExperiential · 4 Sep 2026 | Experiential | – | 4 Sep 2026 |
| Mall of Qatar | Shop, Win & StyleIntegrated campaign · 3 Sep 2026 | Integrated campaign | – | 3 Sep 2026 |
| Careem | Order from 'the other guys'Digital/social · 1 Sep 2026 | Digital/social | – | 1 Sep 2026 |
| Etihad Airways | Beyond BordersIntegrated campaign · 31 Aug 2026 | Integrated campaign | – | 31 Aug 2026 |
| flyadeal | 50th aircraft livery design competitionDigital/social · 10 Aug 2026 | Digital/social | – | 10 Aug 2026 |
| Al Balad Development | Al Ittihad Club platinum sponsorship activationSponsorship activation · 8 Aug 2026 | Sponsorship activation | – | 8 Aug 2026 |
| Mall of Qatar | Hala Summer 2026 at Mall of QatarSponsorship activation · 27 Jul 2026 | Sponsorship activation | – | 27 Jul 2026 |
| Visit Dubai | A Dubai InviteIntegrated campaign · 23 Jul 2026 | Integrated campaign | – | 23 Jul 2026 |
