Jameel Motorsport
The group folded 26 years of motorsport sponsorship, the Saudi Toyota Championship, Rally Jameel and the GR Saudi Driving School run with the Saudi Automobile and Motorcycle Federation into one branded platform called Jameel Motorsport, and opened the third Rally Jameel to women from outside the Kingdom.
- The brief
- Saudi motorsport fans and aspiring drivers, for Abdul Latif Jameel's long-running racing sponsorships.
- The idea
- The group gathered Rally Jameel, its Saudi Toyota Championship and a driving school run with the national motor federation under one platform, Jameel Motorsport, opening Rally Jameel to women from abroad.
| Brand | Abdul Latif Jameel Motors |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | on-ground, digital |
| Source | Abdul Latif Jameel |
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