What's your superpower?
An International Women's Day campaign run by ITP's B2B publishing unit, built as a series of filmed conversations in which women working across the sectors ITP covers were asked to name their superpower. It ran as video on the group's B2B titles, Construction Week Online among them.
- The brief
- Women working in the industries ITP's business titles cover, marked on International Women's Day.
- The idea
- Filmed conversations asked women across those sectors to name their superpower, run as video across ITP's business titles such as Construction Week Online.
| Brand | ITP Media Group |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | digital, social |
| Source | Construction Week Online |
Case studies like this
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| Toyota | Rooted & RisingPurpose · 28 Aug 2025 | Purpose | MRM MENAT | 28 Aug 2025 |
| Agthia | Mother's Day surprise at Lulu HypermarketDigital/social · 24 Mar 2021 | Digital/social | Quill Communications | 24 Mar 2021 |
| RAKEZ | RAKEZ BusinessWomen Package launchDigital/social · 21 Apr 2020 | Digital/social | – | 21 Apr 2020 |
| Sobha Realty | The FoundationPurpose · 10 Sep 2024 | Purpose | AKQA | 10 Sep 2024 |
| Wio Bank | Emirati Women's Day 2025 unscripted filmPurpose · 29 Aug 2025 | Purpose | – | 29 Aug 2025 |
| Address Hotels + Resorts | I AM WOMANFestive · 7 Mar 2022 | Festive | – | 7 Mar 2022 |
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