Address Fountain Views becomes Address Dubai Mall
Emaar Hospitality renamed its Downtown Dubai hotel Address Fountain Views to Address Dubai Mall from 8 January 2024, tying the property's name to the mall it connects to by air-conditioned walkway. Emaar founder Mohamed Alabbar fronted the announcement, framing the change as a restatement of the Address brand rather than a name swap.
- The brief
- Guests choosing a Downtown Dubai hotel, who might not link the Address Fountain Views name with the mall next door.
- The idea
- From 8 January 2024 Emaar renamed the hotel Address Dubai Mall, after the mall it joins by an air-conditioned walkway, with founder Mohamed Alabbar announcing it.
| Brand | Address Hotels + Resorts |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | digital, print |
| Source | Business Wire |
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