Week of 20 Jul 2026
7 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
7 campaigns
Sponsorship activation · 20 Jul 2026
Yalla Group took the title of the women's division of the Saudi Esports Federation's Saudi eLeague, which ran from February to June 2026 with online qualifiers and live finals at SEF Arena in Riyadh. Yalla built an interactive booth at the Championship Festival Finals showing Yalla Ludo, Jalsat and Turbo Match and ran on-site community activities around it.
Integrated campaign · 20 Jul 2026
A long-term brand platform for Qiddiya City built on commissioned research with Toluna and Boston Consulting Group across the GCC, Asia and Europe, arguing that Saudis lead the world in seeing play as a driver of health, creativity and work performance.
Sponsorship activation · 20 Jul 2026
Ooredoo became official telecom sponsor of the What Gravity Tour, the international high jump series founded by its long-standing brand ambassador Mutaz Barshim, carrying the brand from Doha to Heilbronn, Monaco and Banska Bystrica as the tour travels.
Talent: Mutaz Barshim.
Integrated campaign · 20 Jul 2026
A six-month credit-card promotion running July to December 2026, giving cardholders guaranteed Baraka reward points on tiered local and international spend, six cashback draws worth up to BD500 a winner, and a 60,000-point grand prize for the highest overall spender, drawn in January 2027.
Purpose · 22 Jul 2026
The second edition of a summer awareness push the paper runs with Michelin and InsuranceMarket.ae, telling UAE motorists how to prepare for and cut the risks of driving through the hottest and most demanding months of the year.
Sponsorship activation · 22 Jul 2026
A youth football league run under the Aura brand with the Kuwait Football Association since 2025, with televised rounds, a Best Player award after each round and a closing awards ceremony for the U20 players at Burj Alshaya. Alshaya uses it to put the loyalty brand in front of a Kuwaiti sports audience.
Integrated campaign · 23 Jul 2026
DET turned residents into the channel, letting anyone with an Emirates ID nominate up to five visiting friends or relatives and collect more than Dh3,000 of hotel, dining and attraction offers once the visit was verified. It ran to 31 October 2026 with rewards valid to the end of the year.