Yalla Saudi eLeague Women 2026
Yalla Group took the title of the women's division of the Saudi Esports Federation's Saudi eLeague, which ran from February to June 2026 with online qualifiers and live finals at SEF Arena in Riyadh. Yalla built an interactive booth at the Championship Festival Finals showing Yalla Ludo, Jalsat and Turbo Match and ran on-site community activities around it.
- The brief
- Female gamers and esports fans in Saudi Arabia, as women's competitive gaming grows in the Kingdom.
- The idea
- Yalla Group was presenting partner of the Saudi eLeague women's division, run from February to June, and staffed a booth at the SEF Arena finals where visitors could try Turbo Match, Jalsat and Yalla Ludo.
- What to borrow
- Putting a name on a women's league lets a games company back a growing audience segment at the moment it gains visibility.
| Brand | Yalla |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | on-ground, digital |
| Source | PR Newswire Asia |
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