Week of 27 Jul 2026
7 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
7 campaigns
Influencer · 27 Jul 2026
Twenty micro and nano creators spent 48 hours inside talabat's Dubai headquarters learning the delivery, customer care and cloud-kitchen operations, then published their own TikTok and Instagram content with no campaign brief. Judging weighted brand fit and storytelling at 80 per cent against 20 per cent for reach.
Sponsorship activation · 27 Jul 2026
Participation in Visit Qatar's Hala Summer Shopping Festival, with the mall listed first among participating destinations and hosting one of the four weekly August raffle draws built on the QAR 200 stamped-receipt mechanic.
Sponsorship activation · 27 Jul 2026
Participation in Visit Qatar's summer shopping festival, with a QAR 200 stamped-receipt raffle mechanic across participating malls and one of the four August raffle draws hosted at Mall of Qatar, prizes including five cars.
Sponsorship activation · 27 Jul 2026
The mall took part in Visit Qatar's Hala Summer Shopping Festival, one of eleven listed retail destinations running the festival's QAR 200 stamped-receipt raffle mechanic and discount programme through to the end of September.
Launch · 29 Jul 2026
ADNOC Distribution opened its own retail media network, selling advertisers the station forecourt screens, the Oasis stores and the ADNOC Rewards app against first-party data from 2.7 million members and 700,000 daily customers. Built with Publicis, Pyxis, LiveRamp and Network International.
Integrated campaign · 30 Jul 2026
A one-year ambassador deal with the Indian international cricketer covering advertising, digital content, public appearances and customer engagement, aimed at cricket-following expatriate remittance customers in the UAE and the wider region.
Talent: Sanju Samson.
Sponsorship activation · 2 Aug 2026 · Reported value AED 5,000
A seven-week electronics promotion built around the 2026 World Cup, running from 21 May to 15 July. Five winners a week across Dubai, Sharjah and Ajman took AED 5,000 each, and a grand draw in late July gave five more AED 25,000 each, AED 300,000 in all.