Week of 13 Jul 2026
4 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
4 campaigns
Experiential · 14 Jul 2026
Dubai's long-running summer mascot Modesh was paired with the Baby Shark character for the first time, a crossover built to carry the Dubai Summer Surprises season with families and to give the city's own IP a globally recognised partner.
Experiential · 14 Jul 2026
Dubai Festivals and Retail Establishment paired Modesh, the 25-year-old face of Dubai Summer Surprises, with Pinkfong's Baby Shark for the festival's first character crossover. A live stage show with Modesh, Dana and Baby Shark ran daily at Modesh World in Dubai World Trade Centre from 18 to 31 July.
Launch · 15 Jul 2026
CBD launched UP by CBD, a mobile-first bank aimed at micro and small businesses, built around minutes-long onboarding through the Dubai Unified Licence, a zero-balance account and an instant business credit card. It went out with Dubai's Department of Economy and Tourism as ecosystem partner.
Purpose · 15 Jul 2026
A summer-long campaign with Dubai Police aimed at truck drivers and freight operators, running June to August at truck rest areas and on Emirates Road and Sheikh Mohammed bin Zayed Road. It combined field workshops and leaflets with awareness videos made with social-media influencers and messages on Dubai's electronic road signs, and a tyre-check drive with Continental Tires in Ras Al Khor.