Cucumber shakers trend jack

Spinneys put organic cucumber shakers into stores within days of the 'sometimes you have to eat a whole cucumber' meme taking off, then stitched the original creator's video on TikTok with a mock mandoline safety warning. The Instagram and TikTok posts together passed three million views and over ten thousand shares.

The brief

UAE shoppers on TikTok and Instagram, for a grocer that wants its social channels quick and in on the joke.

The idea

Days after the 'eat a whole cucumber' meme spread, Spinneys stocked organic cucumber shakers in stores, then stitched the creator's TikTok with a spoof warning about using a mandoline safely.

What to borrow

A retailer that can put a meme's product on shelves within days turns trend-jacking from a post into a sale.

Brand	Spinneys UAE
Agency	Not named on the source
Talent	Not named
Channels	social, in-store
Source	Campaign Middle East