My Saudia Kitchen

A recurring consumer cooking programme built around the Saudia dairy brand, framed as a culinary journey teaching home cooks to plan, cook and entertain with Saudia products. The Saudi Gazette report covers the fourth edition, so the platform had run annually since roughly 2013.

The brief

Saudi women who cook for their families and want meals that are healthy, well presented and planned ahead.

The idea

Sadafco took its 'My Saudia Kitchen' roadshow to malls, including Asir Mall in Abha, where chefs at Saudia booths ran live cooking demos and shared grocery lists, meal plans and recipes.

What to borrow

Teaching meal planning in person, at the mall where people shop, places a dairy brand inside the household's weekly routine.

Brand	Saudia
Agency	Not named on the source
Talent	Not named
Channels	Not named
Source	Saudi Gazette