ITC rebrands as Salam

The Integrated Telecom Company retired the ITC name and relaunched as Salam, a rebrand the company described as human-centric, alongside a gigabit fibre push into the Saudi consumer market.

The brief

Saudi consumers, as a business telecom carrier set out to sell broadband to households under a friendlier name.

The idea

Integrated Telecom Company dropped the ITC name for Salam, a rebrand it called human-centric, launched with gigabit fibre for homes.