ITC rebrand to Salam
Integrated Telecom Company retired the ITC name and relaunched as Salam, a consumer-facing brand introduced alongside its gigabit fibre offer as the company moved from a wholesale and enterprise carrier towards the retail Saudi market.
- The brief
- Saudi households, as a wholesale and enterprise carrier moved into the retail market.
- The idea
- ITC became Salam, launching the brand on three services: home fibre with gigabit speeds, fixed wireless 5G and Salam TV.
- What to borrow
- Pairing a new consumer name with a concrete flagship offer, gigabit fibre, gives a rebrand something to sell on day one.
| Brand | Salam |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | Not named |
| Source | Telecompaper |
What other telecom brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Ooredoo | Aamali GoConnectAd film · 26 Aug 2026 | Ad film | – | 26 Aug 2026 |
| Ooredoo | Good to be BackIntegrated campaign · 24 Aug 2026 | Integrated campaign | – | 24 Aug 2026 |
| Ooredoo | What Gravity Tour with Mutaz BarshimSponsorship activation · 20 Jul 2026 | Sponsorship activation | – | 20 Jul 2026 |
| Ooredoo | Doha Marathon by Ooredoo, 15th editionExperiential · 29 Jun 2026 | Experiential | – | 29 Jun 2026 |
| STC | Ramadan RewardsFestive · 23 Feb 2026 | Festive | – | 23 Feb 2026 |
| STC | 30 days, 30 giftsFestive · 23 Feb 2026 | Festive | – | 23 Feb 2026 |
| du | Bridging the Spaces Between UsIntegrated campaign · 6 Jan 2026 | Integrated campaign | TBWA\RAAD | 6 Jan 2026 |
| Mobily | Ever CloserIntegrated campaign · 26 Dec 2025 | Integrated campaign | FP7 McCann KSA | 26 Dec 2025 |
More from Salam
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Salam at LEAP 2025Sponsorship activation · 17 Feb 2025 | Sponsorship activation | Socialeyez | 17 Feb 2025 |
| ITC rebrands as SalamRebrand · 10 Jun 2021 | Rebrand | – | 10 Jun 2021 |