Panda App content and eCategory overhaul with Liquid Havas Market
Panda handed its online channel's product imagery, copy and brand consistency to Liquid Havas Market, which is also building eCategory management toolkits to shape the shopper journey on an app that draws more than 10.5 million visits a year.
- The brief
- Shoppers on the Panda App in Saudi Arabia, where product pages and browsing needed a consistent, shopper-focused standard.
- What to borrow
- Handing digital shelf content to a specialist treats an app's product pages with the same care as in-store merchandising.
| Brand | Panda App |
|---|---|
| Agency | Liquid Havas Market |
| Talent | Not named |
| Channels | digital |
| Source | Campaign Middle East |
What other e-commerce & retail brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Mitsubishi | Back to School with Mitsubishi7 Sep 2026 | – | – | 7 Sep 2026 |
| Qatar Duty Free | Toblerone Crystal Bar auction for Education Above AllExperiential · 14 Aug 2026 | Experiential | – | 14 Aug 2026 |
| Nesto Hypermarket | Free Kick - The Biggest Electronics Offer FestSponsorship activation · 2 Aug 2026 | Sponsorship activation | – | 2 Aug 2026 |
| talabat | talabat Creator HackathonInfluencer · 27 Jul 2026 | Influencer | – | 27 Jul 2026 |
| Bayut | Proud of the UAEPurpose · 5 Jun 2026 | Purpose | – | 5 Jun 2026 |
| Ounass | Ounass StageExperiential · 28 May 2026 | Experiential | – | 28 May 2026 |
| Bayut | Your home is a TruBroker awayIntegrated campaign · 22 May 2026 | Integrated campaign | – | 22 May 2026 |
| Cenomi Centers | Cenomi Plus nationwide in-mall activationExperiential · 11 May 2026 | Experiential | – | 11 May 2026 |
