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OtherGulf16 Jun 2025

Al Ansari Millionaire promotion 2025

The annual remittance raffle that puts a Dh1 million grand prize behind money transfers made through the branch network and app, closed out with a public winner announcement in the UAE press.

The brief
Expatriates in the UAE sending money home, for an exchange house rewarding loyalty with a large prize draw.
The idea
Al Ansari Exchange entered remittances made at its branches and on its app into a yearly draw for a Dh1 million grand prize, closing with a public winner announcement.
BrandAl Ansari Exchange
AgencyNot named on the source
TalentNot named
Channelsin-store, digital, print
SourceKhaleej Times

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