Al Ansari Millionaire promotion 2025
The annual remittance raffle that puts a Dh1 million grand prize behind money transfers made through the branch network and app, closed out with a public winner announcement in the UAE press.
- The brief
- Expatriates in the UAE sending money home, for an exchange house rewarding loyalty with a large prize draw.
- The idea
- Al Ansari Exchange entered remittances made at its branches and on its app into a yearly draw for a Dh1 million grand prize, closing with a public winner announcement.
| Brand | Al Ansari Exchange |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | in-store, digital, print |
| Source | Khaleej Times |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| LuLu Exchange | Send Smart & Get Cash BackFestive · 31 Mar 2022 | Festive | – | 31 Mar 2022 |
| MyHassad | MyHassad $1 million monthly prizeIntegrated campaign · 26 Aug 2026 | Integrated campaign | – | 26 Aug 2026 |
| Mercato Shopping Mall | Shop, Scan & Win (DSS 2026)Experiential · 3 Sep 2026 | Experiential | – | 3 Sep 2026 |
| STC | 30 days, 30 giftsFestive · 23 Feb 2026 | Festive | – | 23 Feb 2026 |
| Jazeera Airways | Buy Now, Fly NowDigital/social · 2 Jun 2026 | Digital/social | – | 2 Jun 2026 |
| Botim | Let your money say botimmmIntegrated campaign · 26 Jan 2026 | Integrated campaign | TBWA\RAAD | 26 Jan 2026 |
More from Al Ansari Exchange
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Sanju Samson brand ambassadorIntegrated campaign · 30 Jul 2026 | Integrated campaign | – | 30 Jul 2026 |


