Win up to 10KG Gold
A prize-draw campaign running off everyday banking behaviour, with gold as the reward and several routes to enter. DIB positioned it as a continuation of its reward-led run alongside the Dream Bigger campaign, the Fiesta 50 Golden Jubilee campaign and the relaunched DIB XTRA salary transfer proposition.
- The brief
- DIB's individual and business customers, whom the bank wanted to save more, transfer salaries and transact more with it.
- The idea
- From January to June 2026, customers earned draw entries by raising average balances, moving their salary to DIB or making foreign currency transactions, for prizes worth 10kg of gold.
- What to borrow
- Tying draw entries to higher balances and salary transfers turns a prize campaign into a tool for the exact habits the bank is after.
| Brand | DIB |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | digital, in-store |
| Source | Dubai Islamic Bank |
Case studies like this
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| Dubai Gold Souk | Diwali 2025 Spend & Win at Dubai Gold Souk ExtensionFestive · 3 Oct 2025 | Festive | – | 3 Oct 2025 |
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| Campaign | Type | Agency | Date |
|---|---|---|---|
| Golden Jubilee social media contestDigital/social · 9 Dec 2025 | Digital/social | – | 9 Dec 2025 |