iz brand identity

Alinma built a separate brand and visual identity for 'iz', its banking app aimed at Saudi under-25s, using bright colour and a distinctive typeface to make everyday transactions feel playful. The identity took the Gold for Best Visual Identity in financial services at Transform MEA 2024 along with awards for naming strategy and new-brand development.

The brief

Young Saudis, for whom Alinma Bank built iz, a separate banking app designed around their fast-moving lives.

The idea

Alinma gave iz its own name and visual identity, built on vivid colours and its own typeface so routine payments feel playful, winning Gold for visual identity at Transform MEA 2024.

What to borrow

Spinning off a youth product with its own name lets a traditional bank speak a younger language without changing the parent brand.