meem Bahrain launch

GIB brought its Shariah-compliant digital bank meem to Bahrain with a launch event at the meem store in The Avenues attended by the Central Bank governor. The proposition was a One Pack current-and-savings account opened and run entirely from a mobile app, with a video contact centre and social-media servicing.

The brief

Bahraini customers wanting Shariah-compliant banking they can run entirely from a phone.

The idea

GIB launched its digital bank meem at its store in The Avenues with the Central Bank governor present, offering app-based accounts with round-the-clock service, video calls and help over social media.

What to borrow

Launching a branchless bank from a physical store, with the regulator in the room, lends a digital product visible trust.