Simplify every day rebrand
After Astra Tech acquired the calling app, Botim was relaunched as an 'ultra app' bundling chat, money transfers, bill payments, telemedicine, tutoring and government services on one interface. Two films marked the new identity, the new UI and the tagline 'Simplify every day'.
- The brief
- MENA phone users suffering app fatigue, juggling separate apps for calls, payments and everyday services.
- The idea
- After Astra Tech bought it, Botim relaunched as an 'ultra app' combining calls, chat, bill payments, money transfers, government services, tutoring and telemedicine, marked by two films and the line 'Simplify every day'.
- What to borrow
- When people are deleting apps, a bigger app should sell the clutter it removes from the phone more than the features it adds.
| Brand | Botim |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | digital, social |
| Source | Campaign Middle East |
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