For International Burger Day, Pickl gave away 10,000 burgers across its 18 UAE outlets. Entrants filled a short form on the Pickl website naming a favourite from the OG Cheeseburger, Chicken Sando or Impossible Burger; winners were drawn on 19 June and vouchers ran to 31 July.
The brief
Burger fans in the UAE on International Burger Day, for a local burger chain with 18 outlets.
The idea
Pickl handed out 10,000 free burgers: entrants named a favourite, the Impossible Burger, Chicken Sando or OG Cheeseburger, on a web form, with a 19 June draw and vouchers usable until 31 July.
