Opportunity4All
Pizza Hut and Americana Restaurants opened a Riyadh restaurant staffed by people with hearing and speech impairments, launched during the International Week of Deaf People and run with the Saudi NGO Sa3ee, whose senior team took sign-language training. It was framed against Saudi Vision 2030 and pitched as the first of a wider rollout across the Kingdom and the region.
- The brief
- Job seekers in Saudi Arabia with hearing and speech impairments, in line with Vision 2030's push to open careers to everyone.
- The idea
- Pizza Hut and Americana opened a Riyadh outlet run by deaf and speech-impaired staff, with sign-language-trained senior managers, timed to the 2024 International Week of Deaf People.
- What to borrow
- Turning a hiring commitment into a working restaurant customers can visit makes inclusion something the public experiences firsthand.
| Brand | KFC / Pizza Hut India (Sapphire, Devyani franchisees) |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | on-ground, social |
| Source | Campaign Middle East |
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