KIB PayTally

KIB held a press conference to launch what it called Kuwait's first bank-led digital marketplace, an app that folds shopping, comparison, Islamic financing from KD 300 to KD 25,000 and real-time application tracking into one place, with a KIB Store attached. The launch was timed to Ramadan.

The brief

KIB customers in Kuwait who shop, compare and finance purchases across many separate places, especially around Ramadan.

The idea

KIB's PayTally app, launched at Ramadan, puts shopping, price comparison, Islamic financing of KD 300 up to KD 25,000 and live application tracking in one marketplace, with a KIB Store attached.

What to borrow

A bank that hosts the shopping can offer financing at the very moment a customer chooses what to buy.