International Fraud Awareness Week
KIB's annual customer-protection push, run against the global International Fraud Awareness Week, teaching account holders to spot banking fraud and phishing. It is the successor to the Let's Become Aware anti-fraud drive the bank joined in Kuwait in 2021.
- The brief
- KIB customers and the wider public in Kuwait exposed to online payment scams, phishing and identity theft.
- The idea
- During International Fraud Awareness Week KIB ran a series of social posts explaining common scams online and off, and the security steps banks use, under the national 'Let's Be Aware' drive.
- What to borrow
- Tying fraud education to a global awareness week gives a bank a fixed yearly moment to repeat safety advice.
| Brand | KIB PayTally |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | digital, social |
| Source | Arab Times |
What other banking & finance brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
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|---|---|---|---|
| KIB PayTallyLaunch · 5 Mar 2024 | Launch | – | 5 Mar 2024 |