Year-End Savings (YESS)
The last seasonal push of 2025 from the Nissan dealer for Dubai, Sharjah and the Northern Emirates, offering savings of up to AED 50,000 across the Magnite, Kicks, Altima, X-Trail, X-Terra, Pathfinder and Z lines, run through showrooms and dealer media and timed to year-end buying.
- The brief
- Car buyers in Sharjah, Dubai and the Northern Emirates shopping at year end, served by the local Nissan dealer.
- The idea
- The dealer cut prices by as much as AED 50,000 across seven Nissan lines, from the Magnite to the Z, through its showrooms and own media.
| Brand | Nissan |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | in-store, digital |
| Source | Al Bawaba |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Infiniti | INFINITI Ramadan 2026Festive · 5 Feb 2026 | Festive | – | 5 Feb 2026 |
What other automotive brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Toyota | Crafted with CareDigital/social · 24 Apr 2026 | Digital/social | Ogilvy | 24 Apr 2026 |
| Toyota | Globally LocalIntegrated campaign · 8 Feb 2026 | Integrated campaign | Memac Ogilvy | 8 Feb 2026 |
| Infiniti | INFINITI Ramadan 2026Festive · 5 Feb 2026 | Festive | – | 5 Feb 2026 |
| EXEED | EXEED at the Riyadh Fan Zone, Laysen ValleySponsorship activation · 2026 | Sponsorship activation | – | 2026 |
| Ceer | Ceer new brand identity for Saudi National DayRebrand · 2026 | Rebrand | – | 2026 |
| Lucid | DrivenAd film · 4 Sep 2025 | Ad film | – | 4 Sep 2025 |
| Toyota | Rooted & RisingPurpose · 28 Aug 2025 | Purpose | MRM MENAT | 28 Aug 2025 |
| Toyota | Journey into HerstoryIntegrated campaign · 23 Apr 2025 | Integrated campaign | Memac Ogilvy | 23 Apr 2025 |
