Ramadan In Bloom
Centrepoint's 2023 Ramadan platform, built around a floral motif running through the Eid collections of its brands and carried across store windows and social.
- The brief
- Shoppers in the Gulf preparing for Ramadan and Eid, for Centrepoint's family of retail brands.
- The idea
- Centrepoint ran a floral theme through its brands' Eid ranges for Ramadan 2023, carrying it into store windows and onto social media.
| Brand | Centrepoint |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | in-store, social |
| Source | The Peninsula |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Global Village | Eid Al Adha at Global VillageFestive · 18 May 2026 | Festive | – | 18 May 2026 |
| Anghami | Live Ramadan with AnghamiFestive · 14 Apr 2022 | Festive | – | 14 Apr 2022 |
| Infiniti | INFINITI Ramadan 2026Festive · 5 Feb 2026 | Festive | – | 5 Feb 2026 |
| Dubai Festival City Mall | Eid Al Adha 2026 at Dubai Festival City MallFestive · 21 May 2026 | Festive | – | 21 May 2026 |
| IMG Worlds of Adventure | Summer Fest 2023Experiential · 22 Jun 2023 | Experiential | – | 22 Jun 2023 |
| National Bank of Bahrain | Eidiya new banknotes 2026Festive · 17 Mar 2026 | Festive | – | 17 Mar 2026 |
What other government & institutions brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Dubai Fitness Challenge | Dubai Fitness Challenge 2026, tenth editionIntegrated campaign · 13 Aug 2026 | Integrated campaign | – | 13 Aug 2026 |
| Dubai Fitness Challenge | Find Your ChallengeIntegrated campaign · 29 Oct 2025 | Integrated campaign | – | 29 Oct 2025 |
| Dubai Fitness Challenge | Dubai Fitness Challenge brand refresh 2025Rebrand · 1 Jun 2025 | Rebrand | – | 1 Jun 2025 |
More from Centrepoint
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Shukran Millionaire – Shop & WinIntegrated campaign · 9 Jun 2026 | Integrated campaign | – | 9 Jun 2026 |
| A Ramadan of RadianceFestive · 4 Mar 2025 | Festive | – | 4 Mar 2025 |
| Ramadan: Between Two MoonsFestive · 17 Mar 2024 | Festive | – | 17 Mar 2024 |