Ceer new brand identity for Saudi National Day

Ceer put out a new brand identity timed to Saudi National Day, tying the country's first home-grown electric vehicle marque to the 23 September national moment. The Saudi Press Agency carried the announcement.

The idea

Ceer unveiled a bilingual Arabic-English logotype, which it calls a first in the auto industry, and previewed 32 light bars that will feature across its future SUV, sedan and smaller models.

What to borrow

Designing one logotype that works in Arabic and English lets a new national brand signal local roots and export ambition at once.