Driven
A two-minute cinematic film directed by James Mangold in which Timothee Chalamet breaks into a production facility, takes a Lucid Gravity SUV and escapes across the desert, with the car's 450-mile range doing the narrative work. Cut down to 60 and 30 seconds.
- The brief
- Premium SUV buyers, for the Lucid Gravity, whose long driving range is the selling point.
| Brand | Lucid |
|---|---|
| Agency | Not named on the source |
| Talent | Timothee Chalamet, James Mangold |
| Channels | digital, social, TV |
| Source | B&T |
What other automotive brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Toyota | Crafted with CareDigital/social · 24 Apr 2026 | Digital/social | Ogilvy | 24 Apr 2026 |
| Toyota | Globally LocalIntegrated campaign · 8 Feb 2026 | Integrated campaign | Memac Ogilvy | 8 Feb 2026 |
| Infiniti | INFINITI Ramadan 2026Festive · 5 Feb 2026 | Festive | – | 5 Feb 2026 |
| EXEED | EXEED at the Riyadh Fan Zone, Laysen ValleySponsorship activation · 2026 | Sponsorship activation | – | 2026 |
| Ceer | Ceer new brand identity for Saudi National DayRebrand · 2026 | Rebrand | – | 2026 |
| Nissan | Year-End Savings (YESS)Integrated campaign · 21 Nov 2025 | Integrated campaign | – | 21 Nov 2025 |
| Toyota | Rooted & RisingPurpose · 28 Aug 2025 | Purpose | MRM MENAT | 28 Aug 2025 |
| Toyota | Journey into HerstoryIntegrated campaign · 23 Apr 2025 | Integrated campaign | Memac Ogilvy | 23 Apr 2025 |
