The Showcase
A multi-brand fashion show staged at the Lebanon Pavilion at Expo 2020 Dubai for designers from Jordan, Lebanon, Palestine, Saudi Arabia and the UAE, with Chalhoub's own Tryano and Faces alongside NARS, YSL Beauty and Armani Beauty, and group employees walking the runway in place of models.
- The brief
- Visitors to Expo 2020 Dubai, and designers from across the Arab region.
- The idea
- Chalhoub staged a multi-brand show at the Lebanon Pavilion for designers from five Arab countries, with Tryano, Faces, NARS, Armani Beauty and YSL Beauty, and its own employees on the runway.
| Brand | Chalhoub Group |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | on-ground |
| Source | Al Bawaba |
What other e-commerce & retail brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Mitsubishi | Back to School with Mitsubishi7 Sep 2026 | – | – | 7 Sep 2026 |
| Qatar Duty Free | Toblerone Crystal Bar auction for Education Above AllExperiential · 14 Aug 2026 | Experiential | – | 14 Aug 2026 |
| Nesto Hypermarket | Free Kick - The Biggest Electronics Offer FestSponsorship activation · 2 Aug 2026 | Sponsorship activation | – | 2 Aug 2026 |
| talabat | talabat Creator HackathonInfluencer · 27 Jul 2026 | Influencer | – | 27 Jul 2026 |
| Bayut | Proud of the UAEPurpose · 5 Jun 2026 | Purpose | – | 5 Jun 2026 |
| Ounass | Ounass StageExperiential · 28 May 2026 | Experiential | – | 28 May 2026 |
| Bayut | Your home is a TruBroker awayIntegrated campaign · 22 May 2026 | Integrated campaign | – | 22 May 2026 |
| Cenomi Centers | Cenomi Plus nationwide in-mall activationExperiential · 11 May 2026 | Experiential | – | 11 May 2026 |
More from Chalhoub Group
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Fashion Lab with InstagramDigital/social · 28 Nov 2021 | Digital/social | – | 28 Nov 2021 |